Australia one of ten countries to get expanded Spotify/Nielsen integration to study ad campaigns

Australia is one of the first ten countries to get more advertising insights as a result of Spotify and Nielsen expanding their partnership.

Brands advertising on Spotify now have access to Nielsen Brand Effect in addition to Nielsen Ad Ratings, which measure audience reach to campaigns.

Ad and marketing executives can track exposure to audio, video and display formats heard or seen across desktop, mobile and connected devices.

This allows them to measure how effective a campaign has been and presumably make more informed choices for future operations.

The brand lift integration is also now available in the US, Germany, Canada, Mexico UK, Spain, France, Netherland and Japan.

“Advertisers of all sizes come to Spotify to connect with consumers in an environment that millions worldwide love and trust,” said Brian Benedik, global head of advertising at Spotify

“As our advertising platform matures, we’ve set out to prove that Spotify is so much more than the cool kid on the block—it’s a valuable platform that delivers major impact for brand advertisers.

“With Nielsen’s industry-leading measurement tools in our arsenal, we’re able to prove just how big that impact is.”

Aside from reaching more music consumer users of its platform – with a 23% of users during Q2 to a total of 101 million – Spotify is also providing more tools and services for labels and artists to work on greater target shooting in their promotion and marketing.