Aussie songwriter Paul Wiltshire raises USD$12m to fund rapid global growth of Songtradr platform
Los Angeles-based Australian songwriter Paul Wiltshire’s music licensing platform Songtradr has raised US$12 million to support its rapid global growth and product development.
Launched in 2016, Songtradr is the only fully automated, open marketplace for music licensing in the world.
It connects artists, record labels and publishers to film, TV, brands and other media, to increase their revenue and ensures they control their work.
With over 400,000 artists and catalogues from 190+ countries, Songtradr has experienced year-over-year revenue growth of over 400%.
“The completion of our Series B funding is an exciting step that allows us to further implement our growth and acquisition plans to create the world’s most intelligent, frictionless licensing experience for both music creators and music licensees,” said Wiltshire, its founder and CEO.
“We’re committed to simplifying the process of music licensing for creators and licensees across the globe with a platform that unlocks the potential of any artist and provides the most comprehensive, data-driven music offering.”
During his Sydney days, Wiltshire wrote hits for Vanessa Amorosi, Human Nature, Sam Clarke, Guy Sebastian, Marcia Hines and Shannon Noll.
The latest round has brought the company’s total funding to US$21.5 million.
The lead investor in the new round is Richard White, CEO and founder of Australia-based $7 billion value WiseTech Global.
White, a former musician himself and ranked #17th richest person in Australia, has over 30 years of experience in software development, embedded systems and business management.
He stated, “Songtradr is poised to be a global leader in music licensing and I’m delighted to support this next phase.
“I have been watching the growth of Songtradr as an early investor for some time, and I’m keen to help accelerate its growth further as they unfold their product roadmap.”