ARIA Charts to include YouTube data from Friday
Data on the consumption of official music content from logged in YouTube users will be added to the official ARIA Charts from Friday, March 4.
The Australian Recording Industry Association (ARIA) said the data contribution came after a significant period of testing in collaboration with YouTube.
All streams that contribute to multi-format charts are subject to an average economic weighting factor, which seeks to convert streams into digital sales equivalents.
ARIA said it regularly reviews these conversion factors and updates them in line with movements in the market.
ARIA CEO, Annabelle Herd, thanked YouTube for helping ARIA reflect the bigger picture of music consumption.
“We’re very excited to be able to continue our successful partnership with YouTube and thank them for their cooperation in helping us depict an even broader picture of Australia’s music consumption week to week,” she said.
“YouTube has previously provided data to assist in the preparation of our Streaming Audio Visual Tracks Chart, but this development brings their data into play across a much greater range of charts alongside our other streaming partners including Apple Music and Spotify.”
YouTube Music ANZ music content partnerships manager, Marion Briand, said the way Australian fans engage with music continues to evolve.
“We know millions of Australians watch music videos each month on YouTube, so it is thrilling to know this data will now be included in the ARIA Charts,” Briand said.
“We’re hugely proud of our work and partnership with ARIA and are excited to see where it goes next.”