News December 14, 2018

Apple is beginning to phase out Connect

Apple is beginning to phase out Connect

Apple Music appears to be phasing out Connect, with May 2019 seemingly the final deadline.

The company overnight removed the ability for artists to post content, and removed previously posted Connect content from the ‘For You’ section and Artist Pages.

Connect content will still be viewable through search results on Apple Music, but that will stop in May.

According to a note the service made to artists overnight, “we’ve made a few changes to Apple Music that we’d like to tell you about.

“We’re always looking for ways to enhance our focus on artists and help them better connect to fans.

“So we’ve given Artist Pages an all-new design and added new, personalised Artist Radio.

“Today we’re streamlining music discovery by removing Connect posts from Artist Pages and For You.

“This means you’ll no longer be able to post to Connect as of December 13, 2018, but all previously uploaded content will still be searchable until May 24, 2019.

“You can still create Artist Playlists with the latest version of Apple Music.

“We’re also excited about the latest beta of Apple Music for Artists, which gives you everything you need to understand your music’s impact across Apple Music, as well as valuable audience insights.

“You can even upload your own photo to use on your Artist Page. Sign up for free today.”

Apple Music launched Connect as a way for artists to reach fans directly.

There was initially a flood of content but it has markedly tapered off, and Apple soon moved it to the ‘For You’ section.

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