News April 27, 2020

Gudinski’s ‘phenomenal’ Anzac Day concert a ratings winner for Nine

Publisher & Content Director
Gudinski’s ‘phenomenal’ Anzac Day concert a ratings winner for Nine

In less than 10 days, delivered the impossible.

His Music from the Homefront special was a winner on Saturday, securing a national peak audience of 1.419 million Australians and a national average audience of 1.159 million viewers.

Talking to TMN last Thursday, Gudinski said the concert was about bringing the country together, to celebrate and honour the Anzacs and workers on the frontline of the Coronavirus response.

The event was broadcast on Channel in Australia and Channel Three in New Zealand, in an Anzac Day concert the likes of which Australia had not seen before.

For people aged 16-39, it was the #1 program in Sydney, Melbourne, Brisbane and Perth and the #1 show of the night in metro markets for people ages 25-54, according to OzTAM data.

Performances were also streamed, with isolating Aussies joining the commentary on social as the nation were treated to over three hours of

Hosts David Campbell, Guy Sebastian, Delta Goodrem and Christian O’Connell helped prove that live music on commercial free-to-air TV can work outside of tried reality and awards formats.

Music From The Home Front, which featured over 50 of Australia and New Zealand’s most iconic music acts performing songs from their homes, was the dominant show of the night.

“This one’s come together in 10 days,” Gudinski told TMN.

“You’d think I’d have two months, particularly under these circumstances with no staff around me, but I’ve got a lot of people helping me.”

The boss also told TMN the event was his “brainchild”, enlisting the help of good friends Jimmy Barnes, and industry executives John Watson and Susan Heymann, to unpack it.

“Jimmy has really helped. John and Susan have been amazing. The reaction has been phenomenal.”

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