Melbourne publicist Amanda Jenkins launches new PR agency [exclusive]

Melbourne based publicist Amanda Jenkins and Central Station Records and Sweat It Out label owner Jamie Raeburn have launched Paper Planes PR.

The two worked together for three years via Sweat It Out and Central Station Records (CSR) and saw an opportunity to work with a more diverse range of artists across an array genres (from indie-pop, to neo-soul/R&B, to electronic and dance), whether signed or independent, local or international.

Jenkins earlier worked in London with Lock N Load Events (South West Four Festival, The Gallery @ Ministry of Sound, Amnesia – Ibiza), a stint in PR agencies in Australia before taking on the head of publicity and promotions role at CSR and Sweat It Out.

She worked on Rufus Du Sol, Starley (4 x platinum ‘Call On Me’), Dom Dolla, What So Not, Crooked Colours, Armin Van Buuren, Above & Beyond, Motez, Anna Lunoe, and Winston Surfshirt

Having already undertaken some independent PR campaigns over the last 12 months, Jenkins, explains that Paper Planes PR “started quite organically”.

“On a number of occasions, we were approached for PR services falling outside the scope of the labels, which has lead to longstanding relationships with several artists.

“Now almost a year later, we’ve decided to make it official, with the launch of Paper Planes PR”.

Over the last year, Jenkins worked with Kiwi producer BAYNK’s Someone’s EP II and sold-out Australian tour; house identity Beth Yen, the first solo female since 2012 to achieve #1 ARIA Club chart with ‘Ocean feat. The Baroness’); American electronic artist shallou on the souls EP) and Brisbane based Yoste on the try to be okay EP.

Jenkins adds, “We are so proud of all the artists we’ve worked with to date, and humbled to be working alongside such extraordinary talent.

“Our key focus for Paper Planes PR, is getting to know the artists we work with to be able to further communicate their story to relevant media, not just on an artistic level, but a personal one also.

“Our commitment to our artists is to create tailored publicity campaigns to drive music and tour sales, but also to drive brand awareness, and help create engaging content for their fans.”

With a multi-tiered approach to campaigns, Paper Planes PR, service both traditional and non-traditional media with the inclusion of DSP & third party playlist pitching, alongside online, press, TV, national radio through to community and commercial radio, and non-broadcast services.

Jenkins takes on the role of director of publicity & promotions while Raeburn is its director of business development.

Raeburn’s career spans across brand & artist development, publishing and record label management, laying claim to numerous international #1’s and ARIA chart placings over two decades