Adobe & Lady Gaga issue challenge to Aussie creatives

Following their successful creativity challenge in the US and Europe, Adobe and Lady Gaga are bringing the ‘Create Your Chromatica’ challenge to Australia & New Zealand.

The Grammy-winning artist has linked with Adobe and Live Nation to challenge local creatives. Entrants are asked to design a poster inspired by ‘Rain On Me’ using Adobe apps.

Creative assets will be provided to help creators, including photography, illustrations, textures and icons, as well as Lady Gaga-inspired templates in Spark and Photoshop Camera Lenses.

The winners will receive US $10,000 cash (or local currency equivalent), plus a high-quality print of the winning artwork, autographed by Gaga.

“We were amazed at the outpouring of creativity from all over the world in the Create Your Chromatica challenge and wanted to give fans in Australia and South Korea the opportunity to spark their creative expression,” Suzanne Steele, managing director ANZ at Adobe, said.

To submit their creations, entrants need to will have to post their artwork to a public Instagram feed, tagging @AdobeCreativeCloud #LadyGagaxAdobe #contest, or share on Twitter.

Entries close September 22, with visual assets available here.