Sony Music Australia’s Tim Pithouse heads to New York for global role at The Orchard

Longtime Sony Music Entertainment Australia executive Tim Pithouse was this morning announced as The Orchard’s global head of artist & label services.

It takes over his new role on November 1, based in New York.

He will report to Brad Navin, CEO of the music, film and video distribution company which operates in 40 markets around the world.

Pithouse’s brief is to expand the company’s artist and label services capabilities around the world, and driving greater global visibility and reach for artist releases from The Orchard.

He will establish a presence for his team in all key markets, and leverage his expertise in developing and marketing artists internationally to collaborate closely with creators, set release goals, and execute impactful sales and marketing campaigns across The Orchard’s global network.

Stated Pithouse, “I look forward to working with the many skilled executives at The Orchard around the world to build a fantastic new artist-focused division that further expands the company’s global service offerings.

“My focus is on building careers and driving artist awareness internationally, and I look forward to helping provide The Orchard’s artists and labels with highly effective, efficient and creative solutions for reaching fan bases worldwide.”

Pithouse was most recently general manager for international marketing and artist development at Sony Music Entertainment Australia.

He joined the major in 2006 as a digital services account manager and over the years has held a number of roles in marketing and artist development within the company.

He played a key role in the Australian campaigns for artists including Alicia Keys, Amy Shark, Calvin Harris, Daft Punk, David Bowie, Future, George Ezra, Khalid, Mark Ronson, P!nk, RÜFÜS DU SOL, Travis Scott and Tash Sultana.

Prior to joining Sony Music, Pithouse held roles at EMAP Australia, Next Publishing and Granada in the UK.

He completed a Masters in arts management from the Australian Institute of Music.