Sync Watch: JessB joins the Queendom, Juila Jacklin is a seeker and Shazam sync stats

This week we welcome a new feature to Sync Watch! The good people over at Shazam have provided us with the search data for all our syncs this week to see how their features affected people searching out their songs over the weeks of airing. Below are graphs that show the number of Shazam searches on the Y-axis and the date of searches on the X-axis.

Shawn Mendes x Nine Network

Brand / Production: Nine Network – Doctor Doctor New Season Launch Promo

Artist: Shawn Mendes

Track: In My Blood

Writers: Shawn Mendes, Teddy Geiger, Scott Harris, Geoffrey

Label: Island Records/Universal Music

Publisher: Sony/ATV/Warner Chappell/UMPG

Shazam Streams

Already a hugely popular search sue to Mendes popularity, In My Blood enjoyed a nice spike in searches in the two days leading up to the season premiere of the Doctor Doctor.

JessB x Bonds

Brand / Production: Bonds ‘The Queendom’ ad spot

Artist: JessB

Track: Day Ones

Writers: Jess Bourke, Peter Wadams

Label: Elefant Traks

Publisher: Native Tongue

How It Happened:  JessB has been stamping her mark as the queen of rap in New Zealand. Taking influence from female hip hop greats such as Missy Elliott, JessB rocks killer lyrics, hyper-confident delivery and a no-bullshit attitude.

It’s this charisma that made her the perfect choice for Bond’s new tongue-in-cheek campaign ‘QUEENDOM’. Her track Day Ones was pitched and administered by Elefant Traks and synced by Level Two Music.

Shazam Searches

The Shazam data shows a significant increase in searches on July 23, the day that the campaign was launched. Despite a couple drops the searches have greatly increased over the first nine days of the campaign.

Julia Jacklin x Westpac

Brand / Production: Westpac ‘I’ll Never Find Another You’ ad spot

Artist: Julia Jacklin (Seekers cover)

Track: I’ll Never Find Another You

Writer: Tom Springfield

Label: Liberation

Publisher: WCM

How It Happened: Level Two was engaged by Sydney DDB to work with a local artist for the new Westpac Bereavement campaign. Everyone fell in love with Julia Jacklin’s reimagining of the classic Australian song I’ll Never Find Another You originally by the Seekers.”

Shazam Searches

A relatively new track, Jacklin’s cover of this Seekers classic enjoyed a massive spike after the launch of the campaign, jumping from zero searches to over 600 in just two days.