Linktree’s first ever acquisition is Songlink/Odesli

Australian-based linking platform Linktree has acquired Songlink/Odesli, an automated music link aggregation platform.

Integrating Songlink/Odesli into its Music Link feature, Linktree aims to become a one-stop-shop for the three key pillars of music monetisation: touring, merchandise and streaming. 

With big music names such as Vance Joy, Benee, Luke Combs, Wiz Khalifa, Ashnikko and Luke Hemmings of 5 Seconds of Summer already using Music Links, the music community is fast utilising Linktree to share content across 16 major music streaming platforms.

Content matching ability automatically detects and displays the same song or album across all music streaming services to help ensure fans can listen on their preferred service. Each Linktree visitor will get streaming results that are personalised for their geographic location, and interactions with Spotify-embedded content will count as a stream for the artist.

Artists can re-order the list of streaming services (which include Apple Music, Spotify and YouTube) based on their preferences, and add unlimited links and YouTube and Spotify embeds to share music, merchandise and tickets in one place.

Artists with Linktree PRO accounts will be able to measure fan engagement to help decipher which streaming services are most popular for them, where their fans are located, and from which platforms audience traffic is coming from. 

Alex Zaccaria, co-founder and CEO of Linktree said: “Before co-founding Linktree, my brother Anthony and I spent a lot of time helping artists grow their audiences and establish their digital presence, having come from three generations of family-run music businesses.

“Our acquisition of Songlink/Odesli and the launch of Music Links solves these challenges that so many in the music industry face by allowing them to seamlessly promote music and reach a global fanbase through an enhanced streaming experience,” he added. “Linktree continues to evolve to meet the needs of all creators and help them connect with a diverse range of audiences.”

Kurt Weiberth, Founder of Songlink/Odesli said: “I’m excited to bring our technology into Linktree as they open the door even wider for creators and members of the music community. Linktree continues to be a platform that is committed to expanding, refining, and establishing new ways for artists to connect with fans and broaden their audiences.”

In May 2021, Linktree introduced the US$250K Passion Fund grant program to help creators, business owners, activists, or anyone with a big dream turn their passion into a career.

This article originally appeared on The Industry Observer, which is now part of The Music Network.