123 Agency opens corporate division
Melbourne’s 123 Agency this morning announced the launch ofa corporate division to tap into the lucrative market of providing entertainment for gala dinners and award ceremonies, blue chip sporting events, product launches and exclusive private functions.
The agency already has names as The Veronicas, Kingswood, Guy Pearce, Stonefield, The Delta Riggs, former Powderfinger guitarist Darren Middleton and this year’s MTV Brand New winners At Sunset on its books.
Founderand DirectorDamonCostinpoints out, “Our talent not only includes some of the countriesbest DJs and cover bands, but our extensive international networks allows our clients to also have unique entertainment options from abroad.”
In the last few months, 123 Agency Corporate has been soft-launchingin sectors as brand partnerships, specialised festival management and programming, and once-in-a-lifetime event experiences for high-end clients.
Among initiatives were teamingup The Veronicas (pictured) with RealEstate.com.aufor theirAustralia Lives Hereblog which reports from the homes of celebrities.
TheVueDe Monde Group appointed it to curate the summer sessions of Shannon Bennett’s eateryJardinTannear the Royal Botanic Gardens.
Last month 123AgencuCorporatewas involved in theFoxtelFooty Festival at the Melbourne Cricket Grounds in the run-up to the AFL Grand Final.
Other brand clients have included Coopers, BMW, MOTO GP, VRC and David Jones.
Aside fromone time Motor Ace drummerCostin,also involved in the123 Agency Corporateoperations are event manager and corporate entertainment booker Taylor James and marketing/event manager and DJ booking agentBecBoseley.
Costinsums up, “We are really excited to announce this part of our ever-expanding business and we’ve come a long way in the last 2 ½ years. Announcing this today really showcases what we do and cements our foray into the corporate world.
“We’ve built a solid base of partners and we’re proud to represent our clients on a corporate level. We have some amazing announcements coming in the diary and we’re beyond excited to bring them to you all shortly.”