2016 MMAD campaign reveals upcoming single
Following on from last year’s #MMAD4U campaign that garnered large-scale celebrity and media involvement, music charity MMAD (Musicians Making a Difference) will release its 2016 single titled It’s Your Time on December 2.
Recorded at The Grove Studios in Newcastle alongside award-winning producer Scott Horscroft, It’s Your Time is a pop-blended anthem written by 10 young Rising Stars who have shown potential for change as individuals.
Don from the MMAD charity on the video shoot for It’s Your Time
The Rising Stars collaborated together and worked closely with Universal Music Australia mentors to deliver the new single. They were involved in all facets of the campaign including the logo design, video concept, social media, publicity schedule and artwork.
The overwhelming success of last year’s campaign was epitomised by over 300,000 views and 5,000 posts of support across social media platforms. The #MMAD4U hashtag was the #2 trending topic in Australia on launch day, second only to the American Music Awards.
The previous campaign was supported by well-known acts including Troye Sivan, 5 Seconds of Summer, Empire of the Sun, Birds of Tokyo, DJ Tigerlily, Alison Wonderland, Justice Crew, Tina Arena, Lee Kernaghan, Prinnie Stevens and Tuka (Thundamentals), plus many more.
All proceeds from the sale of the It’s Your Time single will be donated to the MMAD charity. MMAD seeks to create a sense of family for vulnerable young people and offers a creative safe-haven where they are supported in breaking negative cycles and empowered to use their own unique talents.
Coinciding with the single’s release on December 2 is MMAD Day. The campaign encouragesthe country to post #MMAD4U on their socials and reach out to someone and say “I’m #MMAD4U”.
A behind-the-scenes clip of the It’s Your Time music video can be viewed below: