Zoos Victoria extends moshtix partnership as Twilights concert series announced
Zoos Victoria has extended its exclusive ticketing with Australian online ticketing platform moshtix as it announces its summer Zoo Twilights concert series at Melbourne Zoo.
The decision was made via an official tender process and will see moshtix partnering with Zoos Victoria for at least the next three years.
The news comes on the back of Taronga Zoo Sydney’s decision in September to reappoint moshtix for its own commercial events, again as part of a competitive tender process.
Robbie Russo, visitor programs manager at Zoos Victoria said of the decision to resign; “While our initial business with moshtix was driven by ticketing, we quickly came to realise that the service and value-add components of moshtix provided us with market reach and capacity resource gains that we had not expected.
“Moshtix is more than just a ticketing supplier, they provide a holistic end-to-end user journey that builds new audiences and helps maintain relationships with those audiences once engaged, all in a zero-cost-to-Zoos Victoria model.”
He pointed out that Zoo visitors benefit from moshtix’s recent investment in technologies including enhanced e-commerce tools and its recently announced moshMessenger bot which allows customers to have their tickets delivered directly to their facebook Messenger account.
Having a locally operated Customer Service Centre was also a key factor.
Russo added, “Over the past five years, our Twilight music series has experienced impressive uninterrupted growth.
Many factors can be attributed to its success and we believe that moshtix is one of those key factors.
“Our view of them as a partner rather than a service provider exemplifies the type of relationship that moshtix offers.”
All Zoo Twilights proceeds help Zoos Victoria fight to save the eastern barred bandicoot, which used to thrive in Victoria, from extinction.
Harley Evans, moshtix CEO and managing director, commented, “We’re thrilled to be able to continue our relationship with Zoos Victoria to drive growth to their Zoo Twilights series and provide the level of service and support required for such an iconic and important event, along with supporting ‘Music Against Wildlife Extinction’.”
This year’s Zoo Twilights series will kick off with Client Liaison at the end of January, followed by the likes of Sampa The Great, Aloe Blacc, Hanson, The Internet and more.
Tickets for the Twilight series go on sale on Tuesday, October 30. Head here for more information.