YouTube & Universal Music are remastering 1,000 iconic music videos
For years many of the greatest music videos of all time have only been available in outdated standards, originally intended for tube televisions with mono speakers.
That’s all about to change thanks to a new partnership between YouTube and Universal Music Group.
YouTube is working to remaster 1,000 iconic music videos to make them more accessible for a new generation.
The first 100 videos will be available exclusively on YouTube as of June 20, including clips from artists including Billy Idol, Beastie Boys, Janet Jackson, Kiss, Lady Gaga, Lionel Richie, Maroon 5, Meat Loaf, No Doubt, The Killers, and Tom Petty.
“We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible,” said UMG executive VP of digital strategy Michael Nash.
“Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music. These videos not only look amazing on any screen now, they will be enjoyed by music fans for decades to come.”
YouTube says the process will see the new videos seamlessly replace the originals on YouTube and YouTube Music, and is set to vastly improve the viewing experience, whether on mobile, desktop or living room screens.
As reported by TMN, the prolificacy of music videos in the living room has seen a huge increase over the past 12 months thanks to the rise of smart TVs.
To see whether a music video has been remastered, just look for the #remastered hashtag in the video description:
“It’s really an honour to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning,” said YouTube global head of label relations Stephen Bryan.
“It’s our goal to ensure that today’s music videos — true works of art — meet the high quality standards that artists’ works deserve and today’s music fans expect.”