Victorian Labor Government promises 10-day, state-wide music festival

How would you feel about a music festival that lasts for more than an entire week? That’s a very real question Victorians are asking, after it was mentioned as a re-election promise for the Labor Government.

Last night saw The Age Music Victoria Awards take place in the Melbourne Recital Centre. While countless local musicians were recognised for their hard work over the year, Victorian Premier Daniel Andrews also provided $15,000 for the Best Victorian Album of 2018, and Best Victorian Breakthrough Act.

During the evening’s welcomes, Minister for Creative Industries Martin Foley congratulated all the nominees, and promising the creation of a 10 day, state-wide music festival as part of a re-elected the Andrews Labor Government.

“We’re proud to support these awards, and it’s just a small acknowledgement of the economic, social and cultural benefits music brings to our State,” Minister Foley explained.

In a statement later provided to the press, Martin Foley explained that this festival – dubbed Victoria Live – would see “the music capital of the world” transformed into a unique opportunity for musicians and fans alike.

“This huge festival will bring the best live music to every corner of Victoria – cementing our status as the music capital of the world and providing more opportunities for artists,” Minister Foley continued.

“It will fill venues across Victoria – from the laneways of Melbourne to regional pubs and clubs throughout the state – attracting visitors, boosting business and supporting thousands of local jobs.”

“From tiny music venues, to our big cultural institutions, to our iconic laneways and trams, music will be well and truly in the air.”

With the Victorian state election set to take place this Saturday, we could know within days whether or not Victoria Live will indeed be a reality for the winter of 2020.

This article originally appeared on The Industry Observer, which is now part of The Music Network.