UPDATE: Adele will tour Australia next March and might be sleeping in your bed?
TMN first broke the news on Saturday, and now we hear it’s “almost official”; Adele will bring her Adele Live Tour 2017 to all five capital cities next March – an official announcement is “imminent”.
It’s the singer’s first Australian tour ever and will inject millions of dollars into Australia’s burgeoning live music industry, with tickets to the upcoming stadium shows expected to sell out in minutes when they finally go on sale in coming days. Ticketek are already teasing punters on social media, encouraging fans to join a waitlist.
Live Nation, also Adele’s promoter for her North American, Canadian and European dates, has secured what is expected to be one of the biggest Australian tours of 2017. And according to TMN sources, multiple local promoters battled a competitive bidding war with Adele’s people – including TEG Dainty and Frontier Touring.
Although TMN is still receiving a firm “no comment” from Live Nation and Remote Control Records, TMN can reveal the Grammy-winning superstar has declined promoter requests to sell premium VIP meet and greet packages to fans, and that Adele Live 2017 will include two cities often skipped by international touring artists – Adelaide and Perth.
The latter got TMN thinking; could recent media coverage sparked by Luxico, the luxury Australian rental company who were publicly searching for properties to accommodate “one of the world’s top-selling vocal artists” in March 2017, actually be for a paparazzi-loathing Adele, and not, as reported by Domain, Justin Bieber?
It makes perfect sense. Bieber isn’t visiting Adelaide on his Purpose World Tour and prefers hotels; Luxico’s listing also required room for one child; the advertised dates also align perfectly and are during UK Easter school holidays.
When TMN approached Luxico it was a straight up “unable to comment on any speculation”, but our sources confirmed this is, in fact, “on the money”. Adele will indeed be bouncing between Australian homes owned by the rich and famous, Airbnb-style.
“Our discretion is one of the key reasons we have such strong relationships with tour and talent managers, and we are consequently unable to comment on any speculation as to the identity of our guests,” Luxico said in an email sent to TMN on Tuesday, not confirming nor denying our now-founded suspicions.
So if you own a luxurious multi-million dollar home in Sydney, Melbourne, Brisbane, Adelaide or Perth, and are renting to an unknown guest for about $6,000 per night in March 2017, there is a real chance Adele might be sleeping in your master bedroom.
It was only in July that Adele had hinted at her plans to visit Australia. “I’m planning an Australian tour now,” she told fans at a sold out show in Minnesota. Quickly backpedaling, she said: “Well, if the tour happens, I always announce things when I’m not supposed to.”
Last week Billboard released its tally of Hot Tours, which included tickets sold through the first week of October, with Adele Live 2016 in the #1 spot.
The first 15 venues on the current U.S. and Canadian dates have already grossed US$67.5 million at the box office; that’s derived from 41 performances at 15 venues, with over 601,000 tickets sold.
Overall sales are now in the US$150 million range, and Billboard’s Rob Allan expects that number to increase as the tour continues through November, and now into next year.
Adele’s comeback smash Hello went to #1 in 30 countries, including Australia, where it’s now 7x Platinum with around 500,000 units sold. Her album’s 19, 21 and 25 have collectively sold more than 1.7 million units in Australia.
Adele’s latest and third ARIA #1 album, 25, moved an impressive 150,000 units (double Platinum) in Australia in its first three days. The record is now 8x Platinum in Australia with 560,000 units sold.
Her second album 21 hit the 30 million global mark back in February with 1 million sold in Australia.
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