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News April 9, 2021

UNIFIED Music Group & Bolster team with Creative Victoria to create ‘Main Stage’ virtual forum

UNIFIED Music Group & Bolster team with Creative Victoria to create ‘Main Stage’ virtual forum

With the music industry slowly recovering, questions regarding the future of entertainment and music and what it looks like for artists and brands have been raised. Now, the Main Stage virtual forum hopes to answer that.

Taking place on Thursday, April 29th, Main Stage aims to spark constructive conversation between media agencies, brands and the music industry, with artists and industry experts explaining the best ways in which each can collaborate.

Co-presented by UNIFIED Music Group and Melbourne entertainment & culture marketing agency Bolster in partnership with Creative Victoria, the in-person event will be streamed live from ‘The Studio’, which is located within Richmond’s Harry the Hirer.

“Thanks to Creative Victoria we welcome this incredible opportunity to encourage and inspire brands to work closely with the industry and our artists as we rebuild in this new world,” explains UNIFIED’s Commercial Marketing Manager, Michelle Rose.

“It’s an important topic at an important time for our industry,” echoes Bolster Managing Director, James Clarke. “It’s exciting to see Main Stage come to life and collaboration and ideas between the entertainment industry and the advertising world put at the forefront.”

The event will be hosted by Rob Hicks & Lachlan Bradford of the Funny Business Podcast, and will explore the value of commercial partnerships in the music space, how brands can engage meaningfully with festival audiences, and much more.

In addition to presentations, panel discussions, and a live Q&A that aims unpack the relationship between brands, artists and audiences, the event will also play host to a number of feature artists and speakers from companies such as UNIFIED, Bolster, Secret Sounds, Mushroom Creative House, and BRING, Universal Music for Brands, with a full program arriving next week.

Registrations for brand managers, marketing directors, media planners, and other marketing professionals are open now via the Main Stage website, while Melbourne attendees will also be invited to the Victorian Music Development Office (VMDO) Networking Breakfast the following day.

Main Stage

Made possible by Creative Victoria, UNIFIED Music Group, Bolster, and Harry the Hirer

Thursday, April 29th
Harry the Hirer, Richmond, VIC
More info and registration: Main Stage

This article originally appeared on The Industry Observer, which is now part of The Music Network.


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