Twnty three expands into the U.S., hires veteran publicist Amanda Perlstein

Twnty three has set up shop in the United States.

The Sydney-based independent artist management and publicity company has marked its first expansion with an office in Los Angeles, headed by Amanda Perlstein, former publicist with Stones Throw, Partisan Records/Knitting Factory Records, Big Hassle Media, and Shore Fire Media.

In Australia, twnty three’s clients include Airling, Alex Cameron, Body Type, Dune Rats, Gauci, Maribou State, NIKI, Todd Terje and many more.

The company’s joint signings between the territories include Future Classic’s latest signings Erthlings, Christopher Port, breathe., according to Billboard, which broke the story.

Melody Forghani

Current U.S. PR clients include Alpine, Allen Tate (San Fermin), Hayes Peebles, Happy Sundays LBC, Mono/Poly, Parisalexa, Sunset Rollercoaster, reads a statement on the company’s official website.

It’s a particularly busy year for twnty three and its founder Melody Forghani, who is also co-programming the festival programme for Bigsound 2019, taking place in Brisbane less than four months from now.

Just rolling out a three-tiered social media presence today. Sorry for the spam but I want to cry ???? https://t.co/jHMxYDqMUX

— Melody Forghani (@forghandi) May 24, 2019

“It’s been a huge period of growth for 23, and I couldn’t be more happy to have Amanda coming on board to lead the U.S. team,” says Forghani in a statement. Perlstein is an “extremely dedicated, bright publicist with a remarkable ability to share stories in both a personal and inventive way,” explains Forghani.

“There’s such an exciting music scene developing in Australia and so much for a musician to navigate when crossing over internationally, we’re excited to step up to help bridge the gap.”

Perlstein adds, “I am thrilled to open twnty three’s new U.S. base in Los Angeles and have so much respect for the inclusive, talented, hard-working music community Melody has fostered.

“I am especially looking forward to expanding twnty three’s reach in the U.S. market and working global campaigns touching pop, hip-hop, R&B, jazz and more. As I start this new venture, I also feel lucky and grateful to have previously worked with (and learned from) an amazing group of independent music companies.”

This article originally appeared on The Industry Observer, which is now part of The Music Network.