Toyota launches global street music initiative with Sheppard
PRESS RELEASE:
Around the world, every single day, some of the most vibrant musical performances take place on the world’s street corners. That talent now has a home with the launch of Feeling the Street (www.feelingthestreet.com), an online hub that celebrates some of the world’s best buskers.
Encouraging local talent to get involved are Australian ambassadors Sheppard, who are no strangers to the street music circuit.
George Sheppard, Lead Singer, Sheppard comments:
“It’s insane how much music talent there is inthis countrybeyond what you see on TV talent shows like X Factor and The Voice, it's all around you on the streets of Australia. We’re really excited to supportToyota’s ‘Feeling the Street’ initiative, to help champion the scene and celebrateamazing musicians. We’ve been there, we’ve busked on the streets of Melbourne and the streets of London,now we’ve won an ARIA Award and have performed live on Ellen and Fallon!Talented artists have to start somewhere, so show their creativity some love as they showcase their skills, you never know they could be the next big thing…”
A global TOYOTA initiative, Feeling the Street is the first time that the general public have been able to see the world’s best street performers in one place – and to vote for their favorite artists in a bid to create the ultimate Global Street Band.
HOW IT WORKS:
TOYOTA recognise they share the streets with talented musicians on every continent and have created a platform to celebrate these amazing performers and give them an opportunity for global exposure. For the next nine weeks, street musicians will be able to enter clips of their own original performances to enter the competition. Visitors to the site can choose their favorite performers from the hundreds on offer and help to decide which six individuals come together in a Global Street Band.
The three competition phases:
ENTER & VOTE (19 March, 2015 – 20 May, 2015) – Musicians can enter by submitting a video of themselves playing an original song on their street corner. A global online audience will then vote by throwing money in the hats of the musicians they like most.
PICK YOUR BAND (20 May, 2015 – 3 June, 2015) – The audience will be able to pick a combination of the six artists they would most like to see come together.
GLOBAL STREET BAND GATHERING (4 June, 2015 – 20 June, 2015) – The winning participants will be named and travel to New Zealand for a nine-day tour across the country that will culminate in a live performance on stage. Six audience winners will also be selected as ‘Roadies’ to travel with the band.