Tones and I fronts relaunch for Big Bash cricket
Local music superstar Tones and I is now a brand ambassador for cricket’s Big Bash competition.
To mark the competition’s second decade, Tones and I is sporting the league’s new uniforms. Her music will also be heard throughout the summer of Big Bash.
The artist said: “The new Nike kits for this year’s Big Bash are sick and I’m looking forward to getting to a match. At the end of the day, cricket is the real winner.”
Alistair Dobson, Cricket Australia’s general manager of Big Bash Leagues, said Tones and I would help take the competition to the next level.
“The Big Bash prides itself on inspiring the next generation of cricket fans. We’re taking that to a new level this year, celebrating the power of music and sport to unite communities through our partnerships with Tones And I and Nike respectively,” Dobson said.
“Tones And I is idolised globally for her eccentric personality and unique sound, instilling courage in her fans to follow her footsteps and embrace their own individuality.
“This is a similar mission to that of Nike, who for 50 years has encouraged athletes and fans from diverse backgrounds and communities to connect through sport and fashion.
“To see an artist of Tones And I’s stature unveiling our range of striking uniforms emblazoned with the iconic Swoosh and Big Bash logos symbolises the strides the Big Bash has come in its decade at the centre of the Australian summer.”
Nick Hockley, Cricket Australia’s chief executive officer, thanked Tones and I, and the organisation’s other partners, for their support.
“This is an incredibly exciting day for Australian Cricket, with our KFC BBL|11 and Weber WBBL|07 seasons being launched by Tones And I and a bold new look from Nike.
“We are privileged to have such strong support from iconic names within the music and apparel industries, who together will help take the Big Bash from strength-to-strength, both as a cricket competition and as an integral part of the Australian summer.
“We thank Tones And I, Nike and all our partners including KFC, Weber, Seven, Foxtel and Kayo, for their incredible support of the Big Bash Leagues.”
Tones and I’s track ‘Fly Away’ was recently used in Qantas’ stirring campaign about getting Australians back in the skies.