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exclusive News September 14, 2022

Tone City Records Is Rolling The DICE (EXCLUSIVE)

Senior Journalist, B2B
Tone City Records Is Rolling The DICE (EXCLUSIVE)

DICE strikes a long-term recording deal with Tone City Records, Sam Ford’s independent Perth-based label, TMN can exclusively reveal.

The indie rock outfit’s new pact with Tone City marks a “pivotal and exciting new chapter for both parties,” expanding on a working relationship that spans 18 months, say reps for the label.

Now, that alliance is made formal.

DICE currently sits at 336,000 monthly listeners on Spotify, and boast over four million streams across nine summery, surf rock songs, including their debut 2022 EP Adolescent Arcade, recorded in Ford’s studio.


“This recording agreement, says Ford, “will allow us to continue to grow our relationship and build upon the foundation that we have already established together at Tone City Records.”

DICE are “one of Australia’s most exciting new artists,” he continues, “and I can’t wait to see how far they will grow as a part of our team in conjunction with our distribution partners Ingrooves.”

DICE supported the EP with their inaugural national headline tour, which took them coast-to-coast in April and May of this year.


As the tour kicked off in WA, DICE earned “Feature Artist” status on Triple J Unearthed.

“If your musical checklist includes jangly guitars, laidback vocals and songs about bad tattoos and your potential coffee order, then DICE need to slide into your playlist ASAP,” writes Aunty.

“Preferably alongside the likes of The Vanns, Ocean Alley and fellow local outfit Spacey Jane.”

The good times rolled on when Home & Hosed host Declan Byrne poured out the love for “Double Espresso” in January, while follow-up single “Bad Tattoo” caught the ear of Unearthed music director Dave Ruby Howe, who said the band was “sounding both detached and defiant on this liquor and ink-stained brawler.”

Ford, a Perth scene builder and producer who has worked with the likes of Psychedelic Porn Crumpets, Birds of Tokyo and POND, launched TCR earlier this year as an extension to his Tone City Recording Studio.

His vision — to take WA acts to the rest of the country and beyond.

In July, the label struck a deal with Ingrooves Music Group, the U.S.-based distribution, digital marketing and tech specialist.

DICE joins a roster than includes Siobhan Cotchin, Nectar, Supathick, Romeo Walker and Madoc Plane.

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