TikTok has launched TikTok for Business, a platform designed to offer brands and marketers a way to meaningfully connect with the TikTok community.
The new initiative aims to enable businesses to hone in on developing trends, connecting to communities and bringing awareness to public service initiatives.
The social media platform hopes that TikTok for business enables brands to find a way to resonate with their audience in a meaningful, creative way as opposed to being the biggest advertiser with the highest spend.
“With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community,” said TikTok’s managing director for Global Business Marketing, Katie Puris, in an announcement.
“As we continue to build a platform where brands bring immense value to the user experience, we’re excited to continue investing in solutions that give brands a platform to inspire others, be discovered, and meaningfully connect with the TikTok Community.”
The company will help brands develop targeted campaigns, with optimised sound-on mobile viewing in mind. It views the entertainment-based platform as a foundation for brands to tell their stories.
TikTok want marketers to create work that becomes part of the TikTok community, where brands will be able to recognise the impact that their campaigns have on consumers.
The company has also unveiled a brand new AR Branded Effect called Branded Scan, the product will allow TikTok users to have an augmented reality experience with any brand.
Ads created through TikTok will be seamless, full-screen videos, that will appear natively with the user experience.
TikTok has not publicly disclosed the pricing for the apps ad tools and solutions. Instead the pricing is based on what the brand wants to achieve and the breadth of the campaign.
The website details some of its budgeting requirements. There is a USD $50 minimum on both daily campaign budgets and total budgets.
Hopefully this ushers in the end of an era that’s seen chaotically uncool companies attempt to commodify throwing it back to Megan Thee Stallions ‘Savage’.
