TikTok and APRA AMCOS announce multi-year music licensing deal
TikTok and the Australasian Performing Right Association and Australasian Mechanical Copyright Owners Society (APRA AMCOS) have today announced the signing of a multi-year music licensing deal.
The deal will deliver a new revenue stream for APRA AMCO‘s 111,000 songwriters, composers, and music publishers in both Australia and New Zealand.
It’s the first agreement between the social networking platform and APRA AMCOS, and creates a pathway to further support the local music industry in Australia and New Zealand.
“I’m delighted that TikTok has inked this landmark deal with the distinctive community of publishers and songwriters in Australia and New Zealand, who bring such creativity and joy to our platform through their music,” Jordan Lowy, Head of Music Publishing Licensing and Partnerships at TikTok, said.
“TikTok is committed to paying creators and artists when their music is used, and we look forward to discovering many more local talents and sounds.”
Ollie Wards, Director of Music for TikTok Australia and New Zealand, also explained his vision for the deal. “TikTok is super-charging music discovery and playing an increasingly important role in helping Kiwi and Australian music creators connect with a global audience,” he said.
“We’re thrilled to enter into this agreement with APRA AMCOS, which secures royalty payments for local song-writers and publishers, and cements our partnership with the music industry in this region.”
Music is a fundamental part of the TikTok experience and this new deal allows users to use sounds from renowned artists and songwriters from Australia and New Zealand.
“We’re really pleased to have finalised an agreement with TikTok on behalf of the 111,000 Australian and New Zealand music creators and publishers that APRA AMCOS proudly represents,” APRA AMCOS Chief Executive Dean Ormston added.
“APRA AMCOS’ agreement with TikTok legitimises the use of music on the platform in Australia and New Zealand, and recognises the important contribution that the songwriters, composers and publishers of that music make to TikTok’s success.”
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This article originally appeared on The Industry Observer, which is now part of The Music Network.