Ticketek enters long-term partnership with Marriner Group

Ticketek has entered into a long-term partnership with privately-owned theatre operating company Marriner Group.

The partnership means that Ticketek will now provide ticketing options for all theatres and venues owned by Marriner, which includes thePrincess Theatre, Regent Theatre, Comedy Theatre and Forum Melbourne.

In addition, both Marriner Group and its customers will be able to access to the data insights and marketing research platform Ovation, part of Ticketek’s parent company, TEG.

Jason Marriner, CEO of Marriner Group, said the partnership with Ticketek made sense due to the platform’s longstanding history of success in the business.

“We are absolutely delighted to have chosen Ticketek as ticketing provider for our theatres, which have a long and proud heritage,” Marriner said.

“Marriner Group selected Ticketek due to its compelling ticketing proposition, its consistent track record of innovation and advanced data and insights capabilities. These will enhance our business and provide our customers with an increasingly seamless purchase and performance day experience.”

Geoff Jones, TEG CEO, said that the partnership signals Ticketek’s strong showings emerging from the pandemic.

“We are excited to embark on this new partnership with Marriner Group, which is proprietor of some of the crown jewels of Australian theatre,” Jones said.

“The Princess, The Regent, Comedy Theatre and The Forum occupy a special place in the heart of Melbournians and theatre goers across Australia. This partnership is another signal that Ticketek is emerging from the pandemic stronger than ever with an enhanced position in theatre and the arts.”

Managing director of Ticketek, Cameron Hoy, agreed with Jones, saying that this an opportunity to further evolve the business heading into the new year.

“We are incredibly proud to have been selected by the team at Marriner Group to provide Ticketek’s ticketing, marketing and data analytics solutions to these iconic theatres under the Marriner Group banner,” Hoy said.

“Our partnership will see the full suite of Ticketek and Ovation’s capabilities deployed to deliver an enhanced ticket purchasing experience and provide an advanced and fully integrated data analytics and insights platform. We look forward to working closely with the team at Marriner Group as we continue to innovate and evolve our service offering to our partners.”