The Wiggles sign with Universal Music Publishing Group

Universal Music Publishing Group (UMPG) has signed children’s performing giants The Wiggles to their first exclusive, global publishing agreement.

The Wiggles already have 54 studio albums under their belt, from the their various iterations and performers, and this year the band (and brand) turns 30. Previously, The Wiggles took care of their own music publishing.

Anthony Field, creator of the band and its longest-serving member as ‘Blue Wiggle’, noted the significance of the deal.

“Emma, Lachy, Simon and I are excited to partner with Universal Music Publishing as we go into our 30th year of Wiggling,” he said. “This is going to be such a monumental year for The Wiggles, and we couldn’t be happier to be celebrating it with Universal Music.”

Andrew Jenkins, president of UMPG across Australia and the Asia Pacific region said he couldn’t be more thrilled the performers had chosen UMPG as their partner.

“The Wiggles are superstars in their field, the very best of the best, and are loved by everyone,” he said. “Whether live, on recordings, or on TV, The Wiggles have demonstrated time and again that they are masters of those truly most-difficult skills – keeping it simple and putting their audience first. We love them for that, for who they are and for sharing their vision with generations of children and parents around the world.”

Marianna Annas, vice president of commercial and creative development, added: “For decades, kids all over the world have been introduced to the wonder of music through the magic of a Wiggles song. We are thrilled and very excited to partner with The Wiggles, their incredible team and all the talented songwriters who contribute to these outstanding Australian songs.”

The Wiggles will undertake a year-long celebration in 2021, marking 30 years in the industry. UMPG said fans – past, present and future – will be able to join in and celebrate in spectacular special events and once-in-a-lifetime experiences throughout the year.