The Brag Media adds 7 Observer newsletters to dedicated platform

The Brag Media, Australia’s number one music and entertainment publisher, has added seven newsletters to its dedicated newsletter platform, The Brag Observer.

Following its launch last October, when The Brag Observer launched with newsletter categories for fans of Indie Rock, Hip Hop, Live Music, Comedy, Gaming, Food & Drink, Vegan, Travel, and much more, The Brag Media has now added the below Observers:

The Pierce Brothers Observer
Ruby Fields Observer
Fashion & Beauty Observer
Rage Against The Machine Observer
Prince Observer
Eminem Observer
The Beatles Observer
Christian Hull Observer

Many of the newsletters were launched using The Brag Observer’s fan-voting system where its audience have been requesting newsletters based on what they love. The new Observer additions brings the company’s overall newsletter total to 35.

The Brag Media has also rebranded its K-Pop Observer to Asia Pop Observer in order to give more artists, genres and sub-genres coverage in the one newsletter to service all fans of Asia pop.

The Brag Media’s Head of Observer Mairéad Bilton-Gough said the growth marks a further investment into engaging with readers directly.

“I’m so happy we can provide our readers news they’re really interested in without the need to rely on social media or any other platform,” she said. “Our Observer newsletter network means we can support artists and local businesses by giving them extra coverage in another channel, which at the end of the day is what we’re all about.”

The Brag Media is set to launch more Observer newsletters in the following months.

This article originally appeared on The Industry Observer, which is now part of The Music Network.