The Brag Magazine to go quarterly

Seventh Street Media, Australia’s fastest-growing independent media publisher, has announced its decision to take its print publication The Brag Magazine quarterly.

Seventh Street Media will release four specialist issues a year, the first of which is set to hit the streets in Q1 next year.

The Brag launched in 2003 as a print-only magazine, servicing just a few drop-off points around Sydney. It now has more than 1,000 drop-off points across Sydney alone.

Its online offering has since grown from a mere subset of a Sydney-based street press, to a nationally-read publication in its own right.

In under two years, Seventh Street Media has grown The Brag online by over 300% and has grown its fanbase across all its publications by over 250%. SSM’s daily newsletters send to over 242,000 subscribers.

CEO of Seventh Street Media, Luke Girgis, said The Brag’s print edition is a point of pride and passion for the publisher.

“It’s no secret that industry wide print is in decline, but the truth is we love it and we have core fans who do too,” said Girgis. “So even though Seventh Street Media’s revenue and fanbase growth this year has all come from our digital assets and content marketing, moving the magazine quarterly is our way of keeping our love alive without it distracting from our core business.”

Previous editions of The Brag Magazine

Luke Girgis said the move responds to an internationally-felt shift in consumer and advertiser attention. However, Seventh Street Media’s commitment to print hasn’t changed, only its approach.

“We see print as another way for our fans to consume our written content. We distribute our stories via our O&O (owned and operated), social, EDMs and print. We have fans who love to read the print, and others who love to read it on socials, we are servicing both.

“This means that moving forward we won’t be creating much written content exclusively for The Brag Magazine anymore, and therefore we no longer need dedicated full time staff on the print format. The print mag will be curated quarterly by our staff writers and designers and we also have some exciting print-exclusive ideas, that aren’t written features rolling out next year too.”

Managing Editor of Seventh Street Media, Poppy Reid, said today’s announcement is a positive step in the wake of declining traditional media formats.

“Since launching in 2003 as a print-only magazine, The Brag has grown to become a leading voice in the realms of music, political and social matters, food, nightlife, long-form reporting, comedy and more. We staunchly believe these topics deserve a leading publication in print.

“The impact of The Brag’s stories are now felt internationally thanks to the online offering, enabling us to converse with our community in a meaningful way. In real-time, we’ve discussed marriage equality, the environment, McDonald’s $1 chips, and so much more.

“Our commitment to print hasn’t wavered,” Reid added. “A quarterly print edition curated especially for our NSW readers is something we’re incredibly excited about at Seventh Street Media.”