The Appointment Group acquires Sydney’s Axis Events

Multiple-award-winning global travel services company The Appointment Group (TAG) has acquired major Sydney-based events company, Axis Events.

TAG Asia Pacific managing director, Shane Barr, told TMN the acquisition complemented the group’s existing business plans for growth in the Asia-Pacific region.

“[The acquisition] naturally provides TAG greater access to a wider customer base and increases our overall market share,” he said. “This growth is supported by bringing on board the experienced Axis team that are well-renowned experts in their field of event management.”

TAG has welcomed 28 Axis Events staff into its team and has planned a recruitment drive to create new event management and business development roles.

While TAG has nine offices worldwide, including the US and UK, its APAC offices in Sydney, Melbourne and Singapore will see the acquisition help create one of Australia’s strongest and biggest events companies in the market.

Leading and managing the events division will be Laura Tucker, General Manager, Global Events for Asia Pacific at TAG. Tucker’s event experience spans 21 years globally, including local market knowledge through her work with established international events for a number of multinational brands.

“The entire team, both at The Appointment Group and Axis Events, will remain an integral part of the expanded division and our future growth plans within the MICE (Meetings, Incentives, Conferences, and Events) market throughout Asia Pacific,” Barr added.

Events industry leader, Paul Christie, who founded Axis Events 29 years ago, said:

“I couldn’t have imagined a stronger strategic partnership and future for Axis Events, our existing clients are in the best hands possible and will benefit from the wealth of contacts and expertise The Appointment Group offer, not to mention access to their phenomenal global network which will benefit clients greatly. I wanted to hand on the company I built to people I knew could take it to the next level and ensure my dedicated staff were well taken care of. The Appointment Group have ticked all the boxes and more!”

TAGworks with the management behind artists including Bernard Fanning, Flume, Kylie Minogue and Coldplay, among many others. It’s an official partner of the annual Electronic Music Festival in Sydney and this year, teamed with the Australian Music Week conference to present thepanel titledGetting Your Show Overseas.