The Brag Media
News July 27, 2022

TEG Europe Is Unveiled, Positions Live Entertainment Giant for ‘Further Growth’

Senior Journalist, B2B
TEG Europe Is Unveiled, Positions Live Entertainment Giant for ‘Further Growth’

TEG is realising a years-long ambition with the formation of its European presence, which combines its existing U.K.-based activities across live entertainment, ticketing, venue, digital and data — ahead of a planned Continental push.

Based in Bristol and London, TEG Europe collects Ticketek, TEG Live Europe (which includes the former TEG MJR touring business); TEG Venues (which includes interests in 10 venues); the Propaganda indie club night; and Ovation, TEG’s data science and analytics business.

The new structure “represents a crucial milestone in the expansion of TEG’s successful integrated live entertainment model into the vibrant U.K. market and positions us for further growth across Europe,” comments TEG CEO Geoff Jones.

TEG Europe was in the making well-before the pandemic was called.

The seeds were planted in 2019, when TEG acquired U.K.-based MJR Group, which had produced shows for Sia, 50 Cent, and Hans Zimmer, and operated and promoted tours across Dubai, South Africa, Japan and China.

MJR’s portfolio included Tramshed in Cardiff and Birmingham’s Digbeth Arena and The Mill, plus Propaganda, and stakes in six other venues including The Warehouse in Leeds.

“Thanks to the success and hard work of the TEG MJR team we already promote more than 2,000 shows annually in the U.K. and Europe,” adds Jones.

Ticketek rolled out into the U.K. in 2020, and Ovation now operates in the market.

“By combining these businesses into a single customer focused operation,” says Jones, “we are well positioned to work with new and existing industry partners in the U.K. and Europe to help grow their businesses while continuing our own growth in the region.”

Based in Sydney, TEG’s sprawling network includes the assets Ticketek, TEG Live, Qudos Bank Arena, Eventopia, TEG Dainty, Van Egmond Group and more.

“We have a really good model which we’ve developed in Australia and New Zealand, what we call the TEG-integrated model. We’re evolving that really well in Asia,” Jones told TMN in 2019, just ahead of its acquisition by U.S.-based investment company Silver Lake.

“The logical next step for us is to take that model into the U.K. and Europe as our next field we want to play in and continue to grow what we do.”


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