Spotify Teams Up With Ticketek For Live Events Feed

Ticketek, the Australia-based ticketing giant, is now an official partner of Spotify’s Live Events Feed.

Announced today (July 20), the arrangement ought to make impulse-buying a cinch.

When the Ticketek integration is fully rolled-out for Spotify users, a banner should appear on a stream based on your location and favorite artists.

The deal should power “artist discovery,” explains Ticketek’s managing director Cameron Hoy, for a simple, click-through experience which should, hopefully, sell more tickets.

Through the pact, Spotify users in Australia are presented with personalised recommendations for upcoming shows based upon their unique taste profile.

“Ticketek is thrilled to be joining forces with Spotify on this partnership,” comments Hoy.

“Both organisations are global leading technology and data driven businesses that exist to connect fans with their favourite artists,” he continues.

With this partnership, Ticketek and Spotify will “fuel artist discovery and bring fans one step closer to their favourite artists, creating a seamless ticket purchase experience.”

It’s designed to “make it even easier for Australian music fans to purchase tickets —all by putting the right event in the hands of the right fan at the right moment,” he continues.

Spotify’s in-app concert discovery space was unveiled in mid-2022, replacing the in-app Concert Hub it introduced in 2015.

In a statement, Rene Volker, Spotify senior director of live events, adds that the streamer is “very excited to be adding Ticketek to its Live Events Feed in Australia, in order to continue growing the company’s global strategy of diving headfirst into concert discoverability.”

Ticketek, owned by TEG, the live entertainment, ticketing and technology giant, sells over 23 million tickets to more than 20,000 events each year in Australia, including concerts at ANZ Stadium, Qudos Bank Arena, Rod Laver Arena, Hisense Arena, Suncorp Stadium, and Brisbane Entertainment Centre.

Spotify boasts 515 million users worldwide, including 210 million subscribers in over 180 markets – with Australia coming online in 2012.

Australia is a big part of Spotify’s success story.

“Markets like Australia are experiencing explosive growth in music streaming revenues,” founder and CEO Daniel Ek recently tweeted.

“More artists are breaking down geographical barriers and making their local fans proud, while also being discovered by new listeners worldwide.”

Read more about Spotify’s Live Events Feed here.