Spotify have predicted every winner of the MTV Video Awards – using stats and science
This Sunday, the 2017 MTV Video Music Awards are held in a building filled with decorative napkins and pop-stars, and Spotify have decided to ruin things a few days out by broadcasting who they believe will be the big winners, based on their listening data, and possibly that dolphin who can predict Super Bowl finalists, too.
However, it doesn’t take too much data crunching to arrive at the predictions they did, with Kendrick Lamar, Ed Sheeran, and The Chainsmokers likely to be the big winners on the night.
In other shocking revelations, Trump’s Presidency has been rocky, global warming is real, and the Foo Fighters describe their new album as their most rockin’ to date.
Possible winners, below.
VIDEO OF THE YEAR: Kendrick Lamar – “HUMBLE.”
ARTIST OF THE YEAR: Ed Sheeran
BEST NEW ARTIST: Kodak Black
BEST COLLABORATION: The Chainsmokers ft. Halsey – “Closer”
BEST POP: Ed Sheeran – “Shape Of You”
BEST HIP HOP: DJ Khaled ft. Justin Bieber, Quavo, Chance the Rapper & Lil Wayne – “I’m The One”
BEST DANCE: Major Lazer ft. Justin Bieber and MØ – “Cold Water”
BEST ROCK: Twenty One Pilots – “Heavydirtysoul”
BEST FIGHT AGAINST THE SYSTEM: Alessia Cara – “Scars To Your Beautiful”
BEST CINEMATOGRAPHY: Kendrick Lamar – “HUMBLE.” (Cinematographer: Scott Cunningham)
BEST DIRECTION: Kendrick Lamar – “HUMBLE.” (Directors: Dave Meyers, The Little Homies)
BEST ART DIRECTION: Kendrick Lamar – “HUMBLE.” (Production Designer: Spencer Graves)
BEST VISUAL EFFECTS: Kendrick Lamar – “HUMBLE.” (Company: Timber/Lead: Jonah Hall)
BEST CHOREOGRAPHY: Ariana Grande ft. Nicki Minaj – “Side To Side” (Choreographers: Brian & Scott Nicholson)
BEST EDITING: The Chainsmokers ft. Halsey – “Closer” (Editor: Jennifer Kennedy)
This article originally appeared on The Industry Observer, which is now part of The Music Network.