Spotify inks deal with Vodafone Australia

Spotify has inked an exclusive landmark deal with Vodafone Australia to give the mobile network’s customers access to the streaming service.

The partnership ties in with Vodafone’s strategic move beyond smartphone plans to focus on its 4G network investment. Customers will have access to Spotify Premium, the service’s $11.99p/m ad-free subscription offering on both prepaid and contract subscriptions.

Spotify told TMN full details of the offers to Vodafone customers will be released in the coming weeks, however a non-bundling package is expected to be on offer.

“Vodafone’s 4G network is set to reach 95 per cent of Australia’s metropolitan population by the end of the year and we want to give our customers the best possible 4G experience,” said Stephen Smyth, Vodafone’s General Manager of Postpaid.

Spotify’s Managing Director for Australia and New Zealand, Kate Vale, said, “Vodafone Australia’s world-class 4G network, coupled with Spotify Premium, will provide music lovers with unrivalled offers that will be game changing”.

According to February 2014 research by Roy Morgan, 1.65 million Australians regularly stream music on their mobile phones.

Earlier this month Vodacom announced its partnership with Spotify’s biggest global competitor Deezer, which sees the telco offer Deezer exclusive access to its 32 million South African customers for one year. Vodacom is South Africa’s largest mobile telephone network.