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News March 8, 2021

Spotify launches new equity campaign for International Women’s Day

Spotify launches new equity campaign for International Women’s Day

Spotify has launched a new campaign, EQUAL, to celebrate female creators on the platform for International Women’s Day.

The campaign includes a new online hub which showcases music and podcasts created by women. Playlists have also been curated by Spotify partners, including Girls Make Beats, GLAAD, Color of Change and Women in Music.

Elsewhere, a newly-launched music and talk show, WOMN, will feature a number of guests to discuss women-centred content and reflections on the music that has inspired them. Guests on the show include Tokimonsta, Jenny Lorenzo, Jazzmyne Robbins and more. Episodes will be released throughout the day.

Spotify will also launch an EQUAL Board, which will issue 15 organisations a one-off grant and work with them to make the audio industry more equitable. As part of EQUAL, Spotify users are also being encouraged to share the women musicians they listen through a range of social share cards and videos.

Additionally, the streaming service has revealed the top-streamed women artists and podcast creators in Australia. Taylor Swift takes out the top spot, followed by Ariana Grande and Dua Lipa. Sia was crowned the top-streamed Australian artist.

Ashley Flowers and Brit Prawat, hosts of the podcast Crime Junkie, are the most-streamed women podcast creators, followed by Call Her Daddy.

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