SOURCES: Adele to announce Australian tour dates
TMN can reveal Live Nation will shortly confirm the British singer’s plans to tour Australia in 2017 – in fact, multiple sources said an announcement is expected, “Inside the next two weeks”.
Adele has already performed her Live Tour in front of 1.5 million fans across North America, Canada and Europe; now it’s Australia’s turn.
Sources also said Australian promoters battled a fierce bidding war with the singer’s reps, but in the end, Live Nation – who are also promoting her North American, Canadian and European dates – secured the rights.
TMN has reached out to Live Nation for comment.
Back in July Adele hinted at her plans to visit Australia, telling fans at a sold out show in Minnesota, “I’m planning an Australian tour now.” And in perfect Adele form, realising she’d perhaps jumped the gun, she quickly backpedalled, “Well, if the tour happens, I always announce things when I’m not supposed to.”
When approached by TMN in July, Adele’s Australian label Remote Control Records remained tight-lipped or unaware of an upcoming tour, telling TMN at the time: “We are not aware of a tour of Australia by Adele.”
In what will be her first Australian tour ever, the dates will include stadium venues across capital cities and will inevitably inject millions of dollars into Australia’s thriving live music sector.
According to Billboard’s latest tally of Hot Tours, which includes tickets sold through the first week of October, Adele’s Live Tour 2016 took the American music industry publication’s #1 position.
The first 15 venues on the current U.S. and Canadian dates have already grossed $67.5 million at the box office; that’s derived from 41 performances at 15 venues, with over 601,000 tickets sold.
Overall sales are now in the $150 million range, and Billboard’s Rob Allan expects that number to increase as the tour continues through November.
Regardless of when the tour happens, Adele’s Australian tour will be a local box office success given the fervour of her local fanbase.
Her album’s 19, 21 and 25 have collectively sold more than 1.7 million units in Australia.
Adele’s latest and third ARIA #1 album, 25, moved 150,000 units (double Platinum) in Australia in its first three days. The record is now 8x Platinum in Australia with 560,000 units sold. Her second album 21 hit the 30 million global mark back in February with 1 million sold in Australia.
Her comeback smash Hello went to #1 in 30 countries, including Australia, where it’s now 7x Platinum with around 500,000 units sold.
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