Sounds Australia and Blundstone announce SXSW partnership

PRESS RELEASE:

Blundstone’s iconic boots, with their distinctive look and feel are a perfect fit for THE AUSSIE BBQ; a globally recognised event that supports Australia’s best and brightest musicians on international stages.

A line up that sees some of Australia’s strongest established and emerging talent, including Kasey Chambers, Vera Blue and Alex Lahey, THE AUSSIE BBQ will take place over two full days at Austin’s Brush Square Park. Blundstone will be literally on ground, supporting Australia’s next crop of international trailblazers as they perform over two huge days at one of the largest and most influential music markets in the world.

Adam Blake, Blundstone’s Global Head of Brand and Design;

’Blundstone has been the boot of choice in the music industry and at music festivals for many a year. As a brand we have always celebrated independence, creativity and individuality: its part of what has made us who we are too. We hope our support for the Aussie BBQ helps our homegrown talent to continue to walk life their way, no matter where it takes them.’

Continuing its commitment to working with other great Australian brands, SOUNDS AUSTRALIA is excited to announce that Platypus Brewing Co. will be at THE AUSSIE BBQ; ELECTRONIC EDITION to showcase some of its best brews, with great Australian meat pies served on the side. Platypus is brewed with Texas heart and Australian soul.

Executive Producer for SOUNDS AUSTRALIA, Millie Millgate:

“It’s always a privilege to showcase the amazing Australian artists that are investing in their future on the international stage. What is also exciting to us this year is being able to share the stage and help promote an iconic brand like Blundstone Boots, as well as starting a wonderful relationship with the Australian brew team at Platypus Brewing out of Houston.”

For full lineup details and playing times, please click here.