Sony Australia & 123 Agency announce joint venture label, 123 Music

This morning, Sony Music Entertainment Australia and 123 Agency have announced an exciting new joint venture, 123 Music.

Denis Handlin AO, chairman & CEO, Australia & New Zealand and President, Asia, Sony Music Entertainment, has said: “Damian Costin and the team at 123 Agency have continually proven themselves as innovative and forward-thinking professionals, and we are delighted to welcome them to the Sony Music family.

“123 Music is an exciting venture that will enable the diversification and development of a talented roster of Australian artists.

“This venture will further expand Sony Music’s brilliant roster of artists and we are looking forward to an exciting future together.”

The partnership between 123 Agency and Sony Music will see the 123 Music label deliver a diverse roster of Australia artists from a broad variety of genres to an international audience.

123 Agency currently represents Tash Sultana, Kingswood, Dear Seattle and Hollow Coves, and recently announced the launch of a new management arm, VVV MGMT.

Damian Costin, Founder/Director of 123 Agency continues: “Over the past few years, we have been busy building our business into a dynamic and powerful offering for our clients.

“To have the opportunity to work with Denis Handlin and his incredible team at Sony Music is a true honour! Their passion for artists and music is truly astounding.

“We have wanted to work closely for some time now, so we really can’t wait to launch 123 Music and create some legacy acts together.”