Social Media Chart Wrap: December 2

The TMN Social Media 50 sees a stagnant Top 2 this week with Justin Bieber remaining at #1 for the highest engagement, ahead of Taylor Swift at #2. The first bit of movement comes at #3 as Rihanna takes a new peak up from #4 as Katy Perry drops to #4 from #3.

Between the two of them, Rihanna is seeing much higher engagement across the board while Katy Perry sees the most of hers through Twitter where she is currently ranked #1 in the world. Perryis seeing a lot of valuable engagement events (comments, retweets etc) which could give her the edge if she sees an increased volume of them. Rihanna has also sees a higher engaged percentage of her audience in the last seven days, following the hype and partnerships for her new album, including a $25m contract with Samsung. Rihanna is averaging out at 8.75% each day, as opposed to Katy Perry’s 0.88%.

The biggest difference between the two artists takes place on Twitter with Katy Perry’s 78 million followers proving to be more formidable than Rihanna’s 53 million. Katy Perry has a combined audience of 113.5 million. Rihanna sits just north of 102 million.

Demi Lovato enjoys a small move to #7 from #8, a new peak, while Pitbull lands one spot below his previous highpoint at #12 from #13. Jessie J makes it back into the Top 20 at #20 from #21 while Kendrick Lamar takes a new peak and breaks into the Top 25 at #22 from #41, the most moved on this week’s chart.

With an exceptionally high engagement rate this week its Twitter that Kendrick has to thank with a 59.65% average daily engagement rate from his almost 6 million followers. All together Kendrick has a combined total of 9.2 million followers globally. It’s his Instagram that is letting him down however, with little to no engagement from his 1.7 million followers.

Click hereto access the full Top 50 for both international and Australian artists.

BrandDatachartsare based on 41 weighted engagement events across 5 channels – website, Facebook, Instagram, Twitter, YouTube – any social media that accounts for more than 2.5% of the world’s traffic.For further details and charts on radio and streaming, visitwww.branddata.com.

Click hereto view all this week’s charts, including our HOT100 national airplay (by genre & state), iTunes, Spotify, Shazam, ARIA, AIR & AMRAP.