Rolling Stone Australia launches online today
Following the announcement of its return to the local market in November, Rolling Stone Australia has today launched its online platform.
The site launches today with premium content across a wide range of platforms including digital, social, podcasts, custom, video, merchandising, events and more. Rolling Stone Australia features original as well as syndicated Rolling Stone content most relevant to the Australian audience.
With the local content strategy led by Poppy Reid, Managing Editor, and Tyler Jenke, Editor, the site launches with content covering music, politics, sports, TV, film and culture. It’s hero launch feature is a deep dive into globally recognised Australian drill-rap act OneFour, which asks the question: ‘Have Western Sydney’s “realest” summoned a 21st century assault on free speech?’
The partnership to bring Rolling Stone to Australia, under a license agreement between Rolling Stone’s parent company, Penske Media Corporation, and The Brag Media, marks the brand’s tenth international edition.
In addition to Rolling Stone, The Brag Media publishes; Tone Deaf, Don’t Bore Us, The Brag, The Industry Observer.
With publications that cover two decades of history in music publishing, The Brag Media launched in 2017 by acquiring titles Tone Deaf and The Brag and launching two new titles under its brand. In 2019, The Brag Media partnered with Rolling Stone to launch Rolling Stone Australia. The Brag Media has quickly become the largest music publisher in Australia talking to Millennial and Gen-Z Australians connecting music fans to the things they love.
Five decades since its founding, Rolling Stone today has evolved into a multiplatform content brand with unrivalled access and authority, reaching a global audience of over 60 million people per month. Staying true to its mission to tell exceptional stories that illuminate the culture of our times, Rolling Stone is an authority for music reviews, in-depth interviews, hard-hitting political commentary and award-winning journalism across print, digital, mobile, video, social and events. Published by Penske Media Corporation, Rolling Stone is the number one global brand in music publishing and media.
This article originally appeared on The Industry Observer, which is now part of The Music Network.