Welcome to Tones Zone: Roblox game Splash announces Tones And I activation
It’s game on for Tones And I, who has made a neat new play with Splash, the popular music game in Roblox.
Announced today (24th November), Tones will make a string of virtual appearances for potentially millions of gamers through a new activation with the app.
As part of the collaboration, Splash has a built an interactive space for Tones to visit and mingle with fans, modelled off the golf course in the ‘Dance Monkey’ music video.
If swinging a club doesn’t do it for you, the course will also feature a DJ stage and dancefloor, where gamers can bust moves and show off their ‘Dance Monkey’ remixes.
Gamers can tweak the monster hit with an exclusive sound pack and there will be 20 exclusive “verch” items on the digital racks, so players can kit-out their avatars with Tones And I inspired caps, jackets, shirts, bottoms, sneakers, and other accessories.
Tones avatar
There will also be a racing game, where users can take golf carts for a spin, and collect items and powers.
“I’m excited to connect with my fans through Splash and can’t wait to hear how they transform ‘Dance Monkey’ to make it their own,” Tones says in a statement. “I am so grateful to everyone who has streamed the song and wanted to give fans the opportunity to get creative and showcase their music making skills.”
Tones will make her first appearance in-game on Saturday, 28th November at 10am AEDT and Sunday, 29th November at 1pm AEDT, and she’ll be flanked by her buddies Kurt and Abbie.
The Tones Zone will live on in Splash for users to play and explore for weeks to come, a statement reads.
Watch Tones And I’s ‘Dance Monkey’:
This tie-in closely follows the release of Tones and I’s latest single ‘Fly Away,’ which opens at No. 21 on the ARIA Singles Chart this week.
Tones was a guest on the latest edition of The Sound, where she talked about her forthcoming debut album and performed the new song live in Rod Laver Arena.
On Wednesday night, she’s up for three ARIA Awards, and she’s listed as a presenter at the annual ceremony in Sydney.
Splash lets users make tunes with beats and loops, and was created by the team at Australian AI music startup Popgun.
It’s now a game in Roblox, which boasts more than 115 million active users, many of them kids.
This article originally appeared on The Industry Observer, which is now part of The Music Network.