R.E.A.L. Music strikes artist deals, JV with BMG Rights Management

Presenting, the r.e.a.l. deal.

Boutique hip-hop label R.E.A.L Music has struck a joint venture with BMG Rights Management and signed a string of artists to its growing roster, TIO can exclusively reveal.

Based in Melbourne, R.E.A.L. today announces a slate of releases prepped for the weeks ahead from lead artists Junor, Z. Lewis and Droopo.

Kicking off will be label co-founder Junor’s ‘Woke Up’ collaboration with Chicago’s Brian Fresco and Australian producer Plutonic Lab, with the single and music video due to drop Wednesday.

RMF Lead artists Droopo, Z. Lewis (front) and Junor.

Soon after, Z. Lewis (Aug. 5) and Droopo (Aug. 18) will roll out singles.

“We’re excited for the next chapter of the label,” comments Matthew Craig, R.E.A.L Music Label Manager and co-founder.

“The whole team has been hard at work for a minute now and you’re about to witness some pretty incredible art in the near future…”

But first, the budding creatives today share a short film titled The Pursuit, which was cut in the dimly-lit streets of the label’s home at Marshall Street Studios in North Melbourne.

Check out ‘The Pursuit’:

Company sources are confident that the pact with BMG Rights Management, one of world’s biggest independent music companies, will strengthen its international footprint and provide its artists with new release channels and wider exposure.

BMG launched its own affiliate in Australia in 2016, following the group’s acquisition of Alberts.

Junor and his brother Craig, a youth worker and recording artist, established R.E.A.L Music back in 2012.

In late 2016, the siblings launched AUD’$ (pronounced A.U. Dollars), an independent hip-hop media network comprising radio, TV, online and events, dedicated to promoting the next generation of culturally-diverse, global urban talent.

This article originally appeared on The Industry Observer, which is now part of The Music Network.