Radio Wrap: 2DayFM’s new marketing campaign, Nova retains just 54.5% of weekday playlist
2DayFM highlights commercial-free mornings in new marketing campaign
2DayFM has rolled out a new multi-platform marketing campaign incorporating TVCs, static and digital large format, transit, social and online, focussing on their new workday advertising strategy.
The new campaign highlights the station’s new ‘3-hour commercial free morning’, where no advertising is run between 9am and midday on weekdays.
The new campaign also sees talent including Em Rusciano, Grant Denyer, Ed Kavalee, Carrie Bickmore, Tommy Little, Dave Hughes and Kate Langbroek feature on billboards and socials.
Nova’s Red Room to feature Gang Of Youths
Nova’s Red Room is set to feature yet another exclusive performance by a top Australian band, with Gang Of Youths to grace Upstairs at The Beresford,
The Aussie rockers have enjoyed a meteoric rise over the past couple years, and off the back of a huge US tour earlier this year they’ll perform for Nova’s Red Room on Tuesday, July 24.
Fans can still win their way to see Gang Of Youths live in Nova’s Red Room Presented by Afterpay by registering their details on Nova’s official website and by listening to Nova.
triple j’s Brooke Boney reads Betoota Advocate headlines
The increasingly pervasive satirical publication The Betoota Advocate recently spoke with triple j‘s Brooke Boney.
Brooke chatted with Betoota editors Clancy Overell and Errol Parker about coming from a mining family and her meteoric rise from a DJ on the Hunter Valley’s coal-side to becoming the newsreader on the public broadcaster’s Ben and Liam Breakfast show.
While in the ‘Koala Mattress’ studios at ‘Desert Rock FM’ Brooke also read some of the hilarious news headlines from the week just gone, during which she visibly tried to hide a wry smile.
Her chat with The Betoota Advocate is available in full here.
Nova 96.9 retains just 54.5% of weekday playlist in wake of new music strategy
The last month has seen 132 new tracks added to the rotation at Nova 96.9, with only 54.5% of the playlist retained between 6am and 6pm.
NOVA Entertainment rolled out their new ‘Greatest Hits Workday‘ music format change one month ago, so AirCheck took the opportunity to analyse the playlist of Nova 96.9 to see what had changed.
Older tracks by Blue (‘All Rise’), Backstreet Boys (‘Larger Than Life’), Fall Out Boy (‘Thnks Fr Th Mmrs’) were added, alongside Ed Sheeran (‘What Do I Know’), The Weekend & Kendrick Lamar (‘Pray For Me’) and more.
367 songs or 60% of the playlist was retained between Monday and Friday including hours outside of peak.
Taylor Swift was a big beneficiary of the format change, receiving twice as many spins, while Bruno Mars, Justin Bieber, and Adele‘s tracks also ran hot.
The most successful programmers of all time
Radio Today has paid tribute to the most successful programmers of all time in Australian metro FM radio.
The list was two months in the making, formulated in consultation with industry heavyweights past and present, with (most of) those who made the list part of the many asked to vote.
The list was topped by Brad March, with Greg Smith, Jeff Allis, Dean Buchanan and Brian Ford making up the top five.
All the names on the list have enjoyed success on a national scale, serving in group PD, network PD or assistant group PD roles, as well as having been successful single station program directors.
Check the full list here.