Meme-maker explains how labels hire him to generate artificial buzz
NBC News ran an interesting segment with a professional meme-maker Ka5sh, who makes his living creating memes for labels looking to artificially inflate the “buzz” around an artist.
Note, this isn’t simply a social media manager, or content creator. As Ka5sh tells it, he makes a variety of memes for a label — he mentions Interscope in the interview — who then disseminate these through various accounts, creating the illusion an artist is hot.
“So basically, I get hired by companies to make stuff,” he says. “Let’s say like, Interscope wants me to make a pack of memes for a release for a certain rapper. And they want everyone to think that that rapper has a lot of like, buzz around them and that other people are making memes about them, but it’s really just me making a whole bunch of them and then them being dispersed through different accounts.”
It’s a shady practice, but it’s not at all surprising. What is surprising, though, is that Ka5sh was so open about how it works – no doubt his employers won’t be too happy with that information being so public.
Check out the segment, below.
"I've literally survived off of meme money this whole year"
Go inside the life of a professional meme-maker. pic.twitter.com/QWoP4G0Bto— NBC News (@NBCNews) July 26, 2017
This article originally appeared on The Industry Observer, which is now part of The Music Network.