Poster Child agency signs True Vibenation

Poster Child agency has signed up Sydney afrobeat group True Vibenation.

They join a roster that includes FISHER, Ebony Boadu, LO’99, Kilter and Kinder.

Made up of multi-instrumentalists Vuli, Moody and Klue,

True Vibenation emerged from the cultural migrant melting pot of Western Sydney.

Drawing from their African heritage, their influences were as much Fela Kuti, Hugh Masekela and The Daptone Horns as Outkast, Fat Freddy’s Drop and Rudimental.

Their mix of big bass, big beats and live horns took them overseas to play festivals like Glastonbury (UK), HIFA (Zimbabwe), Bushfire (Swaziland) and Azgo (Mozambique), as well as being handpicked to support acts such as Ozomatli and Thievery Corporation on their Australian tours.

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The track ‘The World Is Ours’ peaked at #1 on Spotify’s Viral Chart in the UK and #4 on the Global Viral Chart, was added to triple j and was supported by international blogs Afropunk, Indie Shuffle and Acid Stag.

Latest single ‘Squat’, a collaboration with Haiku Hands, was added to rotation on triple j and as well as gaining support from tastemaker blogs such as NME.

James Deighton, head of Poster Child, said: “What the guys have achieved over the past year – not only throughout Australia, but across the world – is nothing short of extraordinary and I couldn’t be happier to be expanding the reach of their infectious and energetic live shows and empowering message.”

True Vibenation added, “Poster Child is an amazing agency and we’ve seen them build great things with their roster of talented artists.

“They hold a really interesting place in the market in the middle ground between live and electronic music, which is a great fit for what we do, and we’re really excited for the partnership.”

The sign-up comes as True Vibenation get set for a release of new music, a short film, as with return tours to Europe and Australia in the works.