Poor ticket sales axe Secret Valley festival

Image: Secret Valley headliner Leftfield

The two-day EDM Secret Valley festival in Hunter Valley’s Calais Estate (February 20) and Victoria’s Yarra Valley (Feb 21) has been pulled after poor ticket sales.

Promoter Live Industry confirmed the cancellation on Facebook. “Despite our very best efforts, a lack of demand from concert goers for these events has left us with no choice but to rethink our approach to these events.

“Refunds will be provided to ticket purchasers at the point of sale.

“In the days preceding this announcement our team worked over time to try to devise a solution to this situation in order to allow these events to proceed, unfortunately this lead to a slower than normal response time to some ticket purchasers enquires.

“We genuinely regret the time to respond to some ticket holders enquiries.

“Despite the failure of these events to meet the demands and expectations of the music going public, we hope to return with an alternative, yet similar event later in 2016.”

The event was to have been headlined by the UK’s Leftfield and Brand New Heavies with Thandi Phoenix, Jones Jnr, Oka and Eddie Mac. Tickets were priced from $99 with luxury glamping packages hitting $1950 for a private VIP six-person gazebo.

Leftfield will continue its Australian visit with theatre dates through Frontier Touring in Sydney and Melbourne, in addition to the act’s appearance at Perth Festival.

Earlier this week, rumours were rife that Secret Valley was in trouble, with both venues indicating that they might not be hosting the raves.