Aussie artists star in government campaign for NSW tourism

The NSW borders are open, and the government wants visitors from all over to hit the road and visit the state’s regions.

To promote the idea, it has recruited musicians including Guy Sebastian, Amy Shark, Connie Mitchell from Sneaky Sound System, Troy Cassar-Daley, Ocean Alley’s Baden Donegal, and the Polish Club to star in a YouTube series The Long Road.

The series is hosted by radio host Ash London, of Ash London Live.

Shark’s trip was along the Darling River Run, which follows the Darling River to the Murray, including thermal springs, historical outback monuments, riverside wineries, and ancient Aboriginal heritage.

Shark said she was blown away by her experience.

“It’s been such an incredible and rewarding experience to be part of The Long Road,” she said. “Taking the time to meet the locals, hear their stories and see where they call home, has been amazing.

“I never thought I would ever visit the Darling River Run, Broken Hill and the surrounding areas, and now I can’t wait to come back.”

London said it was the project in her career she’s most proud of, and noted how perfect musicians were to tell this story.

“An artist’s journey to ‘success’ is never a direct route, and often the pit stops along the way are what make the journey truly magical. That’s what makes ‘The Long Road’ so special. It’s an opportunity to hit the road, have an adventure, see the sights and enjoy a laugh with some of my favourite artists,” she told The Music Network. 

“Usually an interview slot is around 15 minutes, so having three days to really get into it was a dream come true. Especially with glorious NSW providing such a breathtaking backdrop. Best. Gig. Ever!”

Check out some of the stills from the road trips below. You can find out more information about the road trips here.