Exclusive: Guvera inks deal with Asia’s Next Top Model

Guvera has inked a partnership with Asia’s Next Top Model and FOX Network’s entertainment channel StarWorld, TMN can exclusively reveal to Australian audiences.

The commercially-funded, Gold Coast-based streaming service featured in episode 9 of the show’s latest season where they curated the runway music. Guvera also partnered with music identification service Shazam to make all the show’s advertisements and vignettes ’Shazam-able’.

Kicking off yesterday, Guvera’s ‘Shazamable’ TV commercial on the reality TV show will enable viewers who Shazam the TVC to directly access the Asia’s Next Top Model (AsNTM) brand channel on Guvera. Once Shazam’s technology matches the acoustic fingerprint of the audio with its back-end database the Guvera spots using the app will automatically direct users to the AsNTM Guvera branded content. Fans across Southeast Asia can participate in Guvera’s Strut & Win contest and stream a collection of runway music from around the globe.

Hazel Savage, Head of Marketing, Guvera Asia said the partnership is in line with Guvera’s commitment to deliver new experiences to its users.

“We understand how big a role music plays in people’s lifestyles, and being passionate about music ourselves, we wanted to highlight the importance of music in places we don’t think twice about, such as the fashion industry,” said Savage. “We are also excited to offer fans of AsNTM a destination on our app where they can access great content and everything they need to know about the show.”

Guvera boasts 4 million members across Southeast Asia and Hong Kong, where the reality show is broadcasted. Meanwhile, Shazam has been downloaded more than 15 million times in the markets in which the Shazam-enabled spots will run.

Steve Sos, VP, Shazam APAC, said, “Shazam has been at the forefront of connecting fans to music and content all around the world. This first-ever ‘Shazamable’ commercial in Southeast Asia showcases both Guvera’s and Shazam’s pioneering spirit and represents a new and unique way to engage users of one music based app with another.”

Kelly Jang, Vice President of Marketing & Communications, FOX Networks Group Asia added: “Their platform is a great intersection between music and entertainment and our collaboration is the perfect opportunity to bring music, fashion and show fans together. The cross-promotional potential between our two brands is phenomenal, and we are excited that AsNTM fans now have this additional, fun destination to interact with the show.”

In March Guvera announced its integration with Apple TV allowing users to stream their music through their television sets. It became one of the first brand-funded music streaming companies to do so.

Guvera hosts 30 million songs and of its 15 million users, 3.9 million are in South East Asia and 1.5 million are said to be in Australia.