Hazel Savage’s AI company Musiio raises $1M

Music technology veteran Hazel Savage, previously of Shazam in London, Pandora and Universal Music in Sydney, and BandLab in Singapore, has raised US$1 million to tackle music discovery and curation via her venture Musiio.

The platform uses Artificial Intelligence (AI) to sort through the thousands and thousands of tracks created and published worldwide every day.

Using a combination of deep learning and feature extraction, Musiio can comprehend and identify the characteristics and patterns of a track, essentially helping curators to narrow the field when looking for indicators of quality.

Hazel Savage launched Musiio in Singapore last February with Sweden-born Aron Pettersson, a software engineer with over 18 years experience in AI and data science.

Now, the pair have marked the first ever VC led investment in a Deep Tech Music company based in Singapore.

The US$1 million seed investment round was led by Wavemaker Partners and was joined by Exponential Creativity Ventures.

Hazel Savage, CEO and Co-Founder, Musiio said:

“There has been a revolution in how music is produced, the advent of home studios and free DAW apps on mobile means music production is democratised. But the industry is ill equipped to handle this huge influx of creators. That is where we come in, we offer tools to curate and automate search for streaming, sync and labels.”

Brian Zisk, Exponential Creativity Ventures, said:

“We couldn’t be more excited to be working with Musiio. Hazel Savage and Aron Pettersson are everything we look for in a strong founder team: deep domain expertise, technical brilliance, humility, self-awareness, and serious grit.

“Musiio’s product, meanwhile, has the potential to revolutionise how record labels handle A&R in a way that streamlines their operations, boosts profits, and, most importantly, levels the playing field for as-yet undiscovered talent.”

Paul Santos, Wavemaker Partners, said:

“Wavemaker is delighted to lead Musiio’s seed round. We take pride in making investments in South East Asia that truly challenge and re-imagine the status quo. While Music Tech has traditionally been associated with the US and Europe, Hazel, Aron and the team they’ve assembled are proof that there is talent in Singapore that can compete globally.

“Music has been making a lot of headlines recently as a future-proof industry with strong continuous growth predicted for the next decade. Wavemaker is happy to join Musiio’s journey to leverage AI to discover tomorrow’s big hits.”

This article originally appeared on The Industry Observer, which is now part of The Music Network.