Mushroom teams up with Victorian Government for regional live music series

Mushroom Group will continue its partnership with the Victorian Government with a new live performance series, commencing this coming weekend.

The 2021 Sounds Better Together series will host eight days of COVID-Safe concerts across metropolitan and regional Victoria, starting on January 23 in Surf Coast and Yarra Valley. Artists in the first announcement of concerts include Jimmy Barnes, Tones And I, Missy Higgins, The Teskey Brothers, Daryl Braithwaite, Vika & Linda, Gordi, Didirri and Mia Wray.

Concerts have also been announced for the regional towns of Rutherglen and Mallacoota, with more events to be announced in the future, including one at Melbourne’s Prince Bandroom.

Announcing the partnership, tourism minister Martin Pakula said 2021 Sounds Better Together is designed to “get musicians back on stage” and support regional tourism.

“It’s another part of the extensive support we’ve provided to the tourism, creative and major events industries, which had a very challenging year last year. Our music industry supports thousands of jobs and injects millions into our economy, and we’re helping the sector get back on track.”

Mushroom Group’s Michael Gudinski added: “These COVID-Safe concerts may be a little different to what we’re used to but the chance to finally experience live music again is incredibly exciting.

“This is the State of Music and the Victorian Government have been major music supporters. Our partnership for this concert series is designed to both support our local industry, who did it tough in 2020, and deliver live concerts to music lovers.”

Mushroom and the state government had previously teamed up for livestreamed performance series The State of Music. The label also recently wrapped up its ABC music show The Sound.

All tickets are priced at $49.90 and go on sale tomorrow at 12pm AEDT.