The Masked Singer’s ratings dip on debut

The third season of The Masked Singer Australia premiered on Channel 10 last night, bringing in 642,000 metro viewers for the performance part of the episode.

This was down on 2020’s 733,000 (a decline of 7.7%) and 2019’s massive 1.162 million when the show first debuted.

The ‘reveal’ segment of the episode – which sees one of the performing celebrities unmasked – jumped up to an average metro audience of 760,000, down 12.4% from 2020’s 823,000.

The show’s main episode was beaten by Channel 7’s premiere of SAS Australia, featuring last year’s Masked Singer winner Bonnie Anderson and musician Pete Murray.

SAS Australia had a preliminary overnight metro audience of 647,000.

The Block on Channel 9, meanwhile, had 864,000.

In the youngest key advertising demographic of those aged 16 to 39, The Masked Singer’s reveal segment placed second behind The Block, and it was the same story with the 18 to 49s.

In the older 25 to 54s, it was behind both The Block and 10’s Have You Been Paying Attention? 

AUSTRALIA, YOUR FIRST MASK OF 2021 IS…. #MaskedSingerAU pic.twitter.com/yp3Ile4FXU

— The Masked Singer Australia (@maskedsinger_au) September 13, 2021

The show continues tonight.