Long Story Short: Kronic shares his journey
PRESS RELEASE
From high school drop-out to Hollywood producer, Luke Calleja A.K.A. Kronic could have never envisioned the trajectory his career was set to take. ‘Long Story Short’ produced by Julian Melanson, is Luke’s own personal take on who and what has influenced him over the years since his move over to LA. From working with Lil Jon, Justin Bieber, J-Lo, Pitbull, R Kelly & Austin Mahone, to seeing his song ’Push’ on the Superbowl Trailer for ‘Fast and the Furious 8’, Kronic breaks down the journey from his origins as an Australian hip hop DJ, to an LA based artist, writer and producer.
Going from strength to strength with his originals works, Kronic prepares to release more pop focused music through his own label, Sup Girl, throughout 2017. The inaugural release is an electro pop/RnB hybrid, with a moody edge that gives ‘Rendezvous’ the quintessential Kronic treatment. On vocals, the track features Grammy award winner Leon Thomas, co-writer on Ariana Grande’s ‘Yours Truly’ album, adding yet another pop edge to the production.
Kronic explains, “Rendezvous to me is less a shift in style and more a finding my style. I’ve been doing so many sessions with all different types of artists and that’s helped me be able to produce a more accurate representation of the ideas in my head. Leon is an amazing talent and even more so a dope person and that’s what matters the most to me when getting in a session with someone.”
With international success on his original productions including ‘Hey Ho’, and his collab with Raven Felix on ‘Feel That’, Kronic’s resume is one to boast. From co-producing Lil Jon & Tyga’s Billboard top ten ‘Bend Ova’, and an impressive remix roster consisting of NERVO, Far East Movement & Lady Gaga, which has led to project offers coming in from the likes of Pitbull, Chris Brown, Justin Bieber and Jason Derulo. His 2015 track ‘Push’ with Savage and Far East Movement, has hit the spotlight once again after being featured in the new ‘Fast & The Furious’ trailer, broadcast to over 111 million during the 2017 Super Bowl, truly pushing his brand on a global level.